Privacy Policy

Effective Date: 14 July 2025

1. Our Commitment to Your Privacy

E&M Morris is dedicated to protecting the privacy and security of our customers. We believe in transparency and treating your personal information with the same care and respect with which we handle our products. This Privacy Policy outlines how we collect, use, and protect your information in accordance with South Africa’s Protection of Personal Information Act (POPIA) and other relevant regulations.

2. The Information We Collect

We collect information that is essential for providing you with our services and a seamless shopping experience. This includes:

• Identity Data: Your first and last name.

• Contact Data: Your billing address, delivery address, email address, and phone number.

• Financial Data: We use PayFast to process all payments. Your financial details are sent directly to PayFast through a secure connection. E&M Morris does not store your full credit or debit card information on our servers.

• Technical Data: Your IP address, browser type, and other technical details about your device, which are collected automatically as you navigate our website.

• Usage Data: Information about how you use our website, such as the pages you visit and the products you view.

• Marketing Data: Your preferences regarding whether you wish to receive marketing communications, such as our newsletter.

3. How We Use Your Information

Your personal information is used only for the following legitimate purposes:

• To Fulfill Your Order: To process your payment, prepare your collection, and deliver it to your specified address.

• To Manage Your Account: To allow you to create and manage your customer account and view your order history.

• To Communicate With You: To send essential communications such as order confirmations, shipping notifications, and to respond to your direct enquiries.

• For Marketing Purposes: To send you our email newsletter containing stories, recipes, and special offers, but only when you have explicitly consented to receive them.

• To Improve Our Business: To analyse usage and technical data via services like Google Analytics to understand customer behaviour, which helps us enhance our website, product offerings, and overall customer experience.

4. Disclosure of Your Information

We do not sell your personal information. We only share it with trusted third-party partners who help us operate our business and provide services to you. These include:

• Payment Gateways: We share transaction information with PayFast to securely process your payments.

• Courier Partners: We provide your name, address, and contact details to The Courier Guy to deliver your order.

• Marketing Platforms: We use Mailblaze and Google to manage our marketing lists and communications for those who have subscribed.

• Analytics Providers: We share technical and usage data with Google Analytics to help us understand and improve our website performance.

5. Data Security

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way. Our website is secured with an SSL certificate to encrypt the connection, and we rely on the robust security of our chosen partners, like PayFast, to protect sensitive data.

6. Data Retention

We will only retain your personal information for as long as is necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or tax requirements.

7. Your Legal Rights

Under POPIA, you have rights regarding your personal information. These include the right to:

• Request access to your personal data.

• Request correction of the personal data that we hold about you.

• Request erasure of your personal data.

• Object to the processing of your personal data.

• Withdraw consent at any time where we are relying on consent to process your data.

To exercise any of these rights, please contact us.

8. How to Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact our team at: nicolle@emmorris.co.za